Sussanne Khanhas officially stepped into the luxury jewellery segment by joining Ekatra Retail Ventures as Design Director and Board Member.
Marking her debut, she unveiled the brand’sflagship lab-grown diamond collection,Shristi Ratna, signaling a new chapter inIndia’s fast-growing accessible luxuryjewellery market.
The ShristiRatna collection introduces a proprietarylab-grown diamond designed with:
· 108precisely engineered facets
· Enhanced brilliance, fire, and depth
· Advanced geometric craftsmanship
The number 108 carries symbolic significance inIndian culture, representing a cosmic andspiritual journey, making the collection both scientifically advanced and culturally meaningful.
Ekatra RetailVentures stands out as a women-foundedand women-driven brand, co-founded by:
· Pavitra Gandhi
· Sunny Sakaria
· Vasuki Punj
· Chirayu Yardi
The brand focuses on innovation, inclusivity, and accessible luxury,positioning itself strongly in the evolving jewellery landscape.
As Design Director, Sussanne Khan will:
· Lead creativedirection and product design
· Shape the brand’s aesthetic identity
· Drive innovationin lab-grown diamond jewellery
Her appointment is seen as a strategic move to blend design, storytelling, andmodern luxury trends.
Ekatra is also building a story-led jewellery ecosystem bycollaborating with notable personalities:
· Jennifer Winget
· Apoorva Mukhija
· Pragya Kapoor
Each will contribute unique, narrative-driven collections, enhancing brandappeal among younger, design-conscious consumers.
The company is also strengthening its businessstrategy with:
· Rahul Dayamajoining as partner
· Focus on scalingmodern consumer brands
· Building a strong direct-to-consumer (D2C) luxury platform
This positions Ekatra for rapid growth inIndia’s competitive jewellery sector.
Lab-grown diamonds are emerging as a majortrend due to:
· Ethical sourcing and sustainability
· Lower cost compared to natural diamonds
· Technological precision and customization
Ekatra’s ShristiRatna aims to push this segment further by combining science, symbolism, and luxury design.
The entry of SussanneKhan into Ekatra Retail Venturesmarks a significant moment in India’s jewellery industry.
With a strong women-led foundation, innovativeproduct design like Shristi Ratna, andcelebrity-driven storytelling, Ekatra is positioning itself at the intersectionof luxury, sustainability, and modernconsumer experience.